Before I get into the article marketing secrets, let me play a scenario for you here: you read about article marketing as a way to make money on online. You read somewhere or some ‘guru’ told you that writing a ton of articles is the right way to build up your online presence, that it is one of the biggest article marketing secrets. Maybe money isn’t your thing – you just want to be well-known in your own niche. Okay, you grit your teeth, crack your knuckles, and start typing up 300-500 word articles. Never mind that writing at this pace for weeks on end is grueling (gives you a better appreciation for professional writers, doesn’t it?) – not to speak of running out of things to write.
Well, this is actually good advice. But, this is what happens: after doing this for a couple months you begin to realize two major things. First, you actually did it! You stuck around for a couple of months writing articles – you are in the top 1% of people who actually do it. Second, it hasn’t made any difference. You are still not ranking high and traffic is so little that it takes an electron microscope to find it.
Does this resonate with you? Are you currently sick and tired of writing article after article and spending tedious hours posting backlinks and not seeing any results? Or are you just about to get into article marketing and figuring out the most efficient way to do it?
Technology promises automation of a lot of things. Look at a terrific service called Article Marketing Automation and you’ll see what I mean. It is possible to generate and submit a gazillion articles quite automatically.
There are two essential concepts in article marketing. They are: content and backlinks. You will need to ensure that each of your pieces of content and your backlinks have top quality and quantity. An article (or page) that has top quality content, has lots of backlinks, and ranks in the first 10 on Google, is really a wonderful, long-term asset. Like mining for gold and silver, the only strategy to create assets like this would be to be consistent over an extended time period. You see, most people give up right after the first initial rush of excitement. They don’t see any outcomes for a couple of weeks. Then it looks like a lot of work for nothing. So, they give up on article marketing!
Article marketing secrets step by step
While writing articles is an art and science unto itself, getting people to read them is also an art and science. How do you make sure your article is in front of the right eyeballs – and lots of such eyeballs? ‘Attraction marketing’ is a term used to describe how to put the ‘scent’ in your article that’ll attract the right people to read it and also how to put it upwind of them. You create situations where your leads are chasing you rather than you chasing them. What’s the scent that makes your leads come hunting for you? There are actually two ‘scents’ that bring them running – one is article marketing and the other is relationship building. Attraction marketing is all about applying these two scents correctly.
Before we get carried away with the hunting analogy, I’d just like to say that your readers are not animals to be slaughtered! A better analogy might be leaving a trail of scented dishes to make your customers come to your restaurant. At the end of the trail, your readers must find something of value. You ‘pay it forward’ as a way of building trust and you never try to hard sell anything.
An article a day – plus promotion
Articles that provide good value, that are produced consistently, introduce new points of view, and share fresh content frequently are like online assets that steadily appreciate in value. One good article that ranks within the top 10 on the first page of a Google search is worth about 1 lead each day. That is all it takes to get successful in article marketing – and it’s way more than what most people achieve. All because of some basic tricks and a lot of consistent, bite-sized efforts. Not only must you commit to write one article a day, but you must also commit to promoting it effectively and efficiently. Are you beginning to understand the nature of these article marketing secrets?
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Start with this completely free 46 minute wickedly powerful seminar on article marketing secrets. When you master these tips, you would have unlocked the treasure chest of article marketing secrets.